1、常用模板 

Hi Mike，

I noticed your company has some negative reviews about poor customer service.

（ 第一句从对方的现在正在面临的问题展开话题，我注意到了你们公司最近有关于客户服务的差评）

It’s incredibly frustrating to lose customers because of lost tickets, lack of tools, and disorganization in the support department.

（第二句对于对方目前遇到的问题感到感同身受，由于门票丢失、工具缺乏以及支持部门的混乱而失去客户是非常让可惜的）

（产品名） integrates all of your customer data into one centralized place, allowing you to easily track, manage, and measure customer interactions, no matter the channel.

（ 借此提出的自己的产品可以帮助对方解决这个问题，就是我能够给你带来什么，xx产品，可以将所有客户数据集成到一个集中的地方，无论通道如何，都可以轻松地跟踪、管理和测量客户交互）

Would you like to hear more about how （产品名） can turn those negative reviews into loyal, satisfied customers?

（最后，发出号召，询问对方想不想了解更多关于如何去管理、转化用户的产品）

2、玩具用品

Hi Mike,

It’s Sophie from XXX China. Hope this letter finds you well.

Christmas season is approaching, I don’t know if you have seen the fidget spinner already. It is the latest craze. Like factories are producing this in overtime. MOQ is small, but many clients are ordering by containers.

（ 从热点的节日入手，再制造相关的话题，比如工厂在夜以继日的生产，说明这个产品的需求量是很大的，侧面反映这个产品在市场上流通率也高）

Kindly keep us informed about yourthoughts. More detailed offer will be updated accordingly.

（ 最后，向对方说可以随时提出他的想法，更多的产品细节会在后面提供，这样也就有了下一次继续跟进的机会）

Sophie

3、文具用品

Hi Mr. Steven Hans,

We get your name and email address from your trade lead on Manufacturers, Suppliers，that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future.

（ 开头就告诉对方自己是从哪里了解到并获得你的邮件方式的，消除对方的疑虑）

We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufacturer, we are the source. You are welcome to visit our website http://www.aaa.com which includes our company profiles, history and something latest designs.

（ 再直接向对方说明自己的工厂、产品和价格方面的优势特点，以及在不知道客户具体想要哪种的产品的时候，强调自己有多种不同品质的产品，无论对方想要高端的还是中低端的，都会有更多的沟通空间）

Should any of these items be of interest to you, please let us know, we will be happy to give you details.

As a very active manufacturer, we develop new designs nearly every month, if you have interest in it, it’s my pleasure to offer news to you regularly.

Best regards,

Sophie

4、轻工业产品

Hi Mike,

Greetings from China. It’s Sophie ABC.

We are in the market for 产品 since xxx年. These years we have been working closely with lots of brands such as 列举合作的品牌。

（ 直接简短的介绍自己的产品从什么时候的，在这写这些年里合作了哪些客户和品牌，越大的客户，也为你的产品做很好的背书）

A more detailed product brochure will be updated accordingly if you get interested.

Sophie

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